Tiger Woods

Tiger Woods needs to say more, PR pros advise

By Liz Farmer
Daily Record Business Writer

Golf pro Tiger Woods may have accepted full responsibility for his multiple extra-marital affairs, but public relations professionals say a few more things need to happen before he can fully win back the hearts and minds of his public.

 They take issue with the fact that, despite it being his first public appearance since the details of his affairs began unraveling, Woods is still refusing to take questions from the press.

“At some point he’s going to have to answer some questions if he wants to rebuild his brand,” said John Maroon, president of Maroon PR in Marriottsville. “At some point you have to get that over with and move on with your life and he could have done that [Friday].”

Woods, who has not been seen or heard from since late November, appeared Friday at the TPC Sawgrass golf course in Ponte Vedra Beach, Fla. His event aired opposite the World Golf Championships-Accenture Match Play Championship, which started Wednesday in  Arizona. Accenture is one of the companies that dropped Woods as a sponsor.