The University of Maryland’s financial future just got a lot more stable, but how exactly that will help the school build up its athletic programs remains to be seen.
Thanks to a 12-year, estimated $1.86 billion television deal the Atlantic Coast Conference made with cable sports giant ESPN, the conference’s member schools stand to see nearly double their television revenue and get more exposure for their sports than ever before.
While the greater exposure will help Maryland’s lesser-televised sports, just how the Department of Athletics can benefit from extra money depends on the economic climate.
“A lot of it’s going to depend on where everything else is at that time,” said the university’s interim director of athletics, Randy Eaton. “If tickets and donations are still down, all it’s going to do is keep us whole.