Crystal Palace

Crystal Palace is looking to baseball model

By Liz Farmer
Daily Record Business Writer

New Crystal Palace GM Keith LuptonWith a new league and — they hope — soon a new stadium, Baltimore’s minor league soccer team wants to model its business after minor league baseball in its goal to fill seats and become a regional destination and entertainment center for soccer fans.

To get there, Crystal Palace Baltimore is looking to new General Manager Keith Lupton to guide the team to the next level off the field. Lupton spent 28 years in the minor league baseball business and helped start and manage Baltimore Orioles affiliates in Frederick, Hagerstown, Bowie and Salisbury.

“I’m probably the least knowledgeable about soccer than everyone in this room, but that’s not my job,” he said at a Wednesday news conference at the ESPN Zone in Baltimore. “My job is to get a new stadium up and fill the seats through season tickets, advertising, media and entertainment.”