How do you promote these schizophrenic Orioles?

July 2, 2009

Yesterday’s ninth-inning comeback from the Red Sox — one night after the Orioles executed a similar feat against them — highlighted what has become a theme for Baltimore this year: you never know which O’s squad you’re going to get.

The Orioles have been streaky this year, to say the least. Seven-game losing streaks, five-game winning streaks. They blanked the Rays one night then allowed 11 runs the next. They were scoreless against the Yankees on May 8, then touched home plate 12 times the next night. More than half of their wins have come from runs scored in late innings.

I recently heard a radio ad highlighting the fact that the Orioles have been an exciting team to watch because you can’t count them out in the later innings. Last year, the O’s marketing team launched a tongue-and-cheek promotion around the team’s bad luck on Sundays. At that point, the Orioles had a 13-game losing streak at Camden Yards on Sundays and marketers launched a....

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