Orioles’ newest marketing ploy — Virtual Birdland

June 22, 2009

New to Oriole Park? Don’t know where to park? Want to get the lay of the land before you arrive at the ballpark? The Orioles and the Harris Corp. have teamed up to offer “Virtual Birdland,” an online virtual tour of the park and its surroundings aimed at visitors unfamiliar with the area.

Harris Corp., a Melbourne, Fla.-based international communications and information technology company, has created 3-D flyover videos that show the park, adjacent parking lots, entrance roadways and the nearby Inner Harbor.

“This is especially convenient for first-time visitors who...want to become more comfortable with where they are going, and how to get there,” said Greg Bader in a news release. “We are confident that Virtual Birdland will demonstrate the ease and convenience of attending a game at Oriole Park at Camden Yards and we’re very excited to offer this capability to our fans.”

I’m wondering what kind of difference this will really make for people attending Camden Yards for the first time. I mean, doesn’t Google Maps’ satellite view essentially do most of this already?

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